2024 REFLECTIONS, 2025 VISIONS

LOOKING BACK TO MOVE FORWARD

Hey Salty Fam!

Happy New Year! 🎉 As we step into 2025, it’s time to reflect on the incredible journey we shared in 2024 and get you pumped for what’s to come.

2024: A Year to Remember

What a ride 2024 has been! This year was all about bringing people together through sports — offline, in the real world.

We started with our first social runs in Vienna, Munich, Amsterdam, and Zurich and grew to 9 cities across Europe. These runs weren’t just workouts; they were about building connections, forming friendships, and sharing moments that reminded us why we all do what we do.

Along the way, we created unforgettable memories at Vienna, Berlin, and Munich Marathon events, sweated it out at Hyrox, HIIT, and Pilates workouts, and experienced firsthand how sports can create bonds that go beyond the finish line.

Together, we made the first-ever Salty Sports Club collection a reality. It wasn’t just about apparel — it became a symbol of everything we stand for: connecting dreamers, doers, and builders. This year proved that when ambition meets action, amazing things happen.

What’s Next in 2025?

This year, we’re turning up the volume. It’s time to grow together, dream bigger, and create even more unforgettable experiences.

Here’s what we’re working on:

  • Creating more experiences: Bringing Salty vibes to more cities and creating even more offline opportunities to connect, grow, and thrive.

  • New Drops: Our next collection is on the way, featuring designs inspired by the Salty ethos and everything we’ve built as a community.

  • Pushing Limits: Expect bigger, bolder events that challenge us to grow and bring the community closer together.

  • Community First: Everyone is a part of Salty Sports Club. We’ll listen to your ideas, feedback, and dreams to make 2025 truly special.

To everyone reading this: we are Salty Sports Club, all together. This is about all of us, building a future we’re excited about — one salty workout, one connection, one dream at a time.

Cheers to a year of growth, connection, and plenty of salt. Let’s make 2025 legendary.

Stay Salty,
Your SSC Team

BECOME  A MEMBER

Join our conversations on Strava and WhatsApp. Share your stories, suggestions, and sweat! Your participation is what shapes us.

If you’re not in the WhatsApp group yet, hit reply in this email and write us “WA + the city you want to join”

STAY SALTY! 👟💦

P.S. What’s your Salty New Year’s resolution? Share it with us on Instagram . We’re excited to hear what you’re working toward this year!